MARATHON VENTURES

Visual Brand Design
The infinite game concept
Forget competing with others; in the end, the real competition is with yourself.
Marathon Ventures embraced the idea of being a fund that not only invested in companies but also helped them grow by giving advice and helping the founders become better leaders.
Approach
My method always involves the participation of C-level executives and brand collaborators since their expertise inspires me to bring the best outcome to them.
These activities are workshops and brainstorming sessions to learn from them and ensure alignment with the solutions I propose.
The idea
Maintaining this concept of infinity, I explored figures that align with this idea. From infinite forms to Escher's art, I found that the Möbius strip represented this idea of continuity and unity.
The simple shapes and gradients bring a refreshed identity to the fund.

Design Systems

Merchant Center

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