I’m a Product Designer based in Bogotá, Colombia. I started my journey in the startup and tech ecosystem, where I learned the value of agility and cross-functional collaboration. In recent years, working with global tech brands like Google through Huge has deepened my craft and strategic thinking. Now, I’m excited to return to the tech-startup space to keep building products from the core, bringing together design, data, and empathy to create meaningful impact.
With over a decade in digital design, I’ve shaped products across different contexts, from collaborating with Google through Huge to learning the agile realities of startups like Rappi and Liftit. These experiences have given me a holistic understanding of how design scales from vision to impact.
I have been working on various product design requirements for Google's products, including creating vision work, proposing and implementing color system variables, and ultimately developing libraries and sticker sheets.
As a product designer for the restaurant section of the user app and the Partners portal, I had a hybrid role as a user experience and interface designer, utilizing quantitative data, conducting user interviews, and performing A/B testing to implement the best design ideas and iterate on new versions of the product.
I was involved in designing the company's digital products, such as the Lifters app, the OMS, and the Back Office. Additionally, I participated in the UX process through activities like conducting interviews and creating navigation flows.
Main UI Designer for the adidas regional retail team. I participated in new web strategies for retail clients such as Falabella, Liverpool, InnovaSport, and other retailers in Latin America.
I collaborated with the C-level team to create a new brand identity, covering various touchpoints such as the website, marketing assets, and internal communication materials.
