I'm a Product/Websites and Graphic designer based in Bogotá, Colombia. I have been collaborating internally in startups and with tech brands, elevating product experiences and solving website challenges. I believe that working in the tech industry has brought me the opportunity to learn something new everyday and I found great value collaborating with interdisciplinary teams.
In the past seven years of my experience, I have ventured into the UI/UX world; however, I believe that branding forms the foundation for creating exceptional product design experiences.
I have been working on various product design requirements for Google's products, including creating vision work, proposing and implementing color system variables, and ultimately developing libraries and sticker sheets.
As a product designer for the restaurant section of the user app and the Partners portal, I had a hybrid role as a user experience and interface designer, utilizing quantitative data, conducting user interviews, and performing A/B testing to implement the best design ideas and iterate on new versions of the product.
I was involved in designing the company's digital products, such as the Lifters app, the OMS, and the Back Office. Additionally, I participated in the UX process through activities like conducting interviews and creating navigation flows.
Main UI Designer for the adidas regional retail team. I participated in new web strategies for retail clients such as Falabella, Liverpool, InnovaSport, and other retailers in Latin America.
I collaborated with the C-level team to create a new brand identity, covering various touchpoints such as the website, marketing assets, and internal communication materials.
